It encapsulates the underlying values of Fideuram - Intesa Sanpaolo Private Banking in 8 points.

We look after people
Every day families entrust us with their assets so that their value will last over time; they start businesses, they share their plans and dreams with us. We are people that talk to people: making decisions and sharing life journeys together. This is what private banking is for us.
We are building the future based on a history of success
We have been passionate innovators for over 50 years; we approach each new challenge armed with the drive of those who lead the way, have the ability to innovate and the courage to look to the future.
We instil trust and confidence
We are part of Italy's premier banking group, a leader in Europe: we are large, solid, reserved and close-knit. Through the strength of our values, we provide peace of mind; we are the safe harbour for those who place their trust in us.
We explore new horizons, we find opportunities
We are an active part of a country that excels thanks to people, families, and enterprises that we work closely with. We are on a journey across Europe and around the world to grow and to achieve new goals.
We value being unique
Every person is an unrepeatable story, has complex needs, unique desires and goals. This is precisely why what we offer is always tailor-made: listening, offering, responding, caring.
We seek excellence in doing
Each day we strive for excellence, with quick answers, personalised services, effective solutions, digital technologies. We cultivate skills, we are careful and rigorous with ourselves so that we can give even more.
We invest for our own growth and that of future generations
We create responsible products and intergenerational solutions. We are inspired by environmental, social and governance principles in our day-to-day activities. We launch initiatives that have a positive impact on society and the planet, creating new equilibria. This is what sustainability is for us, to build a better future for everyone.
We live our responsibility with passion
We promote the culture of saving and controlling risk to fuel dreams, pave the way, let all families enjoy the beauty of life. Our role, our responsibility, our pride: to play a leading role in the well-being and progress of our country.